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                                        Top Web Marketing Secrets
Whether new to the net or a seasoned webmaster, internet marketing is tough business and should not be taken lightly. A persistent approach is needed as well as new ideas. No one has all the answers. Experience teaches what works
                                 There are two primary tasks marketers must complete:

                       1. Attention - Get the attention of the web surfer. This is not easy. Attention spans are short.
                           There's competition for attention
.
                       2. Action - Entice him to act. Guide him each step of the way or he will be gone. Create a gauntlet.

The easiest way to learn is follow the leaders one step at a time. But this doesn't do any good if you don't also recognize and take advantage of your own individual assets and opportunities.
If you don't get them on the first page, it's over. If the the first appeal is wrong, the rest is never seen.
It's not about you. It's about them and their needs. Ads inform minds. Marketing wins hearts. Advertising raises awareness. Marketing meets needs.
It is not about choosing you over your competition. It is about choosing you as a great solution.

                                                                      There are two opposite errors:

                          1. Doing it all yourself.
                          2. Doing none of it yourself. This is the <insert company name here> way. No one knows your                               product like you do. If you can't articulate it,
neither can anyone else.

Build your strengths. Strong products are less susceptible to pricing issues and competition.

Principles of Internet Marketing

Do what works. What works for one site may not work for another. If you have been doing something that works and most advise against it, they are wrong. By the same token, if you get some great expert advice and it is not working for you, you need to change your tactics.

Most people surf to find information or for entertainment. While others target the one ready to buy, build good solid relationships with the casual surfer and *telling* them to buy, not waiting for them to seek you out.

Analyze and test your campaigns. The net changes faster than you can imagine. What works right now may not work tomorrow, so keep your marketing approach fluid.

Don't just sell products, build an image. People will buy what they think is good, regardless of how good it really is. Ask, "What image is this creating for me and my products?"

Take risks. Be unconventional. The Internet is changing so rapidly that innovation is not just a nice thing but an essential.