tutorials

1. Make The Right Offer.
Compelling presentation of the strategic benefits of your products or services accounts for about 60% of sales.
*What will be offered on your site?
*What specific needs will be met?
*How will these needs be met?
*What incentives can be offered?
*What is unique about your offer?
*What objections might be raised?
*What are the specific benefits?
*How do the benefits outweigh the cost?
2. Attract The Right People
Managing Customer Relations for credibility and perceived value accounts for about 30% of sales.
*Who will your ideal audience be?
*Where do they usually look for your offer?
*What are their values and motivations?
*What methods appeal to this audience?
*How will your site meet their needs?
*How will your site earn their trust?
*How will your site develop relationships?
*How many visitors do you anticipate?
*How will these prospects be tracked?
*How will they be followed up?
*What do clients say about your offer?
*What do outside reviewers say about your offer?
3. Create The Right Look
The consistent creative execution of your strategic market value usually accounts for about 10% of sales.
*What are your priorities for customer perception?
*Are you presented as a qualified market expert?
*How will your look enhance or detract from these?
*What is the ideal 'look and feel' that you desire?
*Will each page have a vital purpose?
*Will clients find what they want quickly and easily?
*Will your site structure be clear and ordered?

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